Case Study

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Company: Cogeco Communications

Location: Southwestern Ontario, Canada

Summary

Cogeco Communications provides broadband services (Internet, television and phone) to 1.6 million residential and business customers in Quebec and Ontario in Canada as well as in thirteen states in the United States.

Objective

Cogeco was searching for a reputable vendor that could properly represent their brand in the residential sales (door to door) sector. Their requirements involved a vendor that could deliver volume sales, while maintaining a high ARPU and offering high quality customer service that would reflect Cogeco’s strong brand.

Solution

YESA was initially brought on as a consultant from the initial contracted vendor but within a short time frame ended up purchasing the entire vendor contract to work with Cogeco directly. This then permitted YESA to implement and deploy their full operational wherewithal and deploy their highly trained and skilled sales team with the goal to achieve and surpass Cogeco’s goals; volume sales, high ARPU and quality customer service.